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Top 4 Web Design Techniques For Business Websites

Websites have come a long way, from simply online platforms only set up with a view to providing information about the owner to sophisticated platforms with different variables and ever changing dynamics. No wonder many companies, both startups and renowned corporations are trying to grab a piece of the cake by attracting prospective customers with well-designed websites. But how do you make your website more appealing? Check out these 4 web design techniques:

1. Know you customer

Although the website should reflect the company´s spirit, you must know what kind of people you want to attract. Some questions you should ask yourself are the age of the prospective client, which browser they do use and how savvy they are in using their tech appliances. You need to step in the potential visitor’s shoes and really think through the so you can know what they truly want and need. Be aware that most people don´t like to give too much information and that newsletter sent via email might come out as a nuisance to them.

2. Minimalism

Websites evolved from tacky and burdened with information to clean and minimal. You may be tempted to add just a bit more information which you may find useful or even necessary, but you may want to keep it simple. Too many options and information can confuse or overwhelm some people, which may drive them to the other competitor websites. Remember, less is more. However, you can spruce up the website by adding bold colors, which is one of the hottest trends in web design right now.

3. Humanization

You may think that giving straightforward information about the business is the prudent thing to do. But we urge you to put yourself in the potential client´s shoes and think about, not only simplification as we suggested while discussing minimalism, but also how to show the website visitor that you care about them. An excellent example of this practice is Facebook which, not so long ago, started asking its member how they feel, wishing them a good day and even telling them about the weather forecast in the city they live in.

4. Animation

Going along with keeping it simple, you may want to think about adding animation to the website as additional information or to clarify other information. Again, you must try not to overburden your website. Especially useful kinds of animations are those which explain in detail how the product works.

Web Design and Its Evolution

Web design has come a long way since August 1991 when the first ever website was launched. Tim Berners-Lee published a text-based site on behalf of the European Organisation for Nuclear Research. The site itself was informative only and in no way interactive. Primitive in its looks, content included hyperlinks and was actually removed from the web in 1993. It was later decided to reinstate the website due to the importance of human and technological development.

Q: What’s one of the biggest differences between websites of the early 1990’s and those of today?

A: The first website ever created was solely for informative purposes whereas today, owners can offer a wealth of information, sell products and services, provide platforms for social interaction and much more. All of this is carried out in a visually appealing manner.

Q: Can we talk about speed?

A: Absolutely! You may have been around long enough to remember the days of dialup internet. If not, its highly recommended you look into it. Those used to lighting fast fibre broadband will almost certainly be enlightened to learn the process of dialup and how this would mean the telephone (land line) could not be used and was somewhat slow and at times intermittent. Taking this into consideration, websites of 90’s were based primarily around text. Design layouts were a concept of the future along with imagery, typography and navigation. Due to the simplistic (looking) nature of a primitive website, it meant that the user experience was as optimised as it possibly could be and this notion was based upon a user requiring information from a website that worked through a dialup connection.

Q: So what happened next?

A: Towards the mid 1990’s on site page builders began to grow in popularity with web designers choosing this option as a preferred layout. Offering tables, columns and rows, content was able to be separated into specific blocks based upon a subject or category. This meant a web page held even more visual appeal than that of those from the early 1990’s. The main focus continued to be the users’ experience.

Q: Do you remember the page counter?

A: Page counters were great landmarks, offering insight into the number of people who visited a web page. This type of information was important to both the website owner and the customer. The former gives an idea of the number of people landing on the website with the latter giving the potential reader an idea of website popularity.

Q: Can we look at page structure then and now?

A: As previously mentioned, early website structure was based heavily around text before moving onto a more boxy feel in terms of blocks and columns. Today, web pages are hot on offering great navigation in order to complete a call to action in as fewer clicks as possible. Great images, well-written content and trust signals are all strategically placed within a professional build.

Q: Can we learn about the 2000’s?

A: This is where content and design saw a clear separation through the magical realms of CSS. Whitespace became a positive aspect making way for the eradication of block colours throughout a web page. Another positive feature of this era included the addition of links to icons as well as text. Resolution and pixelation moved to the forefront of important design considerations.

Q: What about today?

A: Known in the industry as the ‘modern web’, and starting out with the birth of Web 2.0, this modern era has built up over time including the likes of social media integration, interactive content and multimedia applications. Results over time have mapped out how websites are built and how we have come to market them today.

Web Design Ideas

When to Spend Money on Your Web Design Ideas

We see it daily: “Create your website for free” but is it really free? What about the hosting, the domain, your security and privacy. Will there be an indirect cost to my business after subscribing to this “free” offer? Before we answer all the questions above, we need to ascertain the real nature of the business we intend to advertise, and the purpose it serves.

We will share what steps to take in deciding web design ideas to make your website come alive on the World Wide Web

There are many offers on the internet that invite you to build a website for free. They even indicate how easy it is to create your free website. This might be true if you are not running a professional business or if you have a flair for graphic arts and basic designing.

More Than Just a Web Presence

Your online presence should be more than just taking up cyberspace. It should allow easy access, creativity, easy navigation, social media integration, search engine visibility and more user-friendly features.

All the above should be taken into consideration once you decide to compete with hundreds of other businesses like yours on the World Wide Web. With a fraction of the real cost, a professional Web Designer or Web Developer can make your business more effective to stand out from the rest.

The Luring Strategy

Most companies that advertise free and easy web templates know that it is more than just a “drag and drop” phenomenon. They encourage you to upgrade soon after they capture your interest.

Do You Want To Own Your Domain?

This is an important question with so many important answers. Of course, I want to personalize my domain since it gives me the flexibility to make my identity, products, and services unique. However, if I am allowed to create a website for free, chances are I will automatically inherit a sub domain from the hosting provider of the free service.

Let’s take WordPress as an example: WordPress offers free websites but if you look at your domain name, it has the WordPress URL plus your business name at the end after the slash. This is so due to the fact that you do not own the domain. Once you upgrade your free account to a paid subscriber, you will be billed for your personalized domain name and the features that go with your subscription.

Do Consider Bandwidth

Your bandwidth is also a key factor in deciding your web design ideas. If you have a free website, your space to store pictures, movies and other files, may be limited as your hosting plan is shared with other free subscribers. Then, there is the need for security since you do not fully own the website.

Are Your Fully Secured?

Security becomes an issue when choosing your web design ideas. You might not want to share your hosting as it could be vulnerable to attacks such as hacking and other counter cyber activities.

Passion Or Profit

The bottom line in selecting suitable web design ideas, one should consider all the above factors. I always reiterate that if one intends to run a professional money-making business, or if one is desirous of attracting qualified clients, he or she should seek the help of a Web Designer, Web Developer or Graphic Arts specialist.

Why Opt For The Best Website Design For Your Business

For every business, having a website is really very important. It is a valuable and effective tool for business growth and success. Through the use of valuable content like blog posts and videos, a website can establish a business’s authority and relevance within its niche. There are really a lot of things that having a website can do to your business.

Essentially, a website can be considered as the foundation for establishing an online presence. Sure, you can use social media networks to promote your products or services. But do remember that when you utilise these, you are using an asset owned by another entity. Should it change the terms of use, you are either bound to follow those or you may have to find an alternative.

With your very own website, you dictate the terms on how to use and leverage that asset. But before you even talk about driving traffic to your website through online advertising, one essential key that you ought to strive for in your website is having good and functional web design. Business owners should know that beyond driving traffic, it is essential to motivate visitors to stay and browse the pages of a website.

It is very important to get expert web design for your business. Quality web design ties several elements together to enhance website visitor experience. First, there’s aesthetic appeal. Just like in meeting a client face to face for the first time, you’d like to make a good first online impression. This will involve using the appropriate colour scheme for your target audience, utilising graphics, choosing a legible font size and colour and incorporating your logos and other branding assets into one neat package.

No matter how graphically stunning your website is, customers will immediately leave your website if the pages they are trying to access cannot be found. The key here is to make everything accessible and easy to navigate. Visitors will surely be more interested if all the pages in your website can be easily accessed.

10 Facts About Web Designing Companies You Should Know

There are TONS of website designing companies which do website designing and everyone regard their own as the best. They design the logo, they write a copy of the social media, they outline the marketing plan.

But they do not fit everyone. I know that they all say that they are perfect for every customer on Earth, but the truth is that when you work in B2B, sometimes you will be networked with another company, and sometimes you will not.

So, if you are shopping for the website design and development company, here are some things (no order) that you need to consider your research:

1. Price: Depending on your business situation, the price may be a huge, if not deciding factor, who designs and builds your website.

2. Portfolio: What did the company do for other companies? Do you like their past work? Look at your web design and development company has completed the project will let you know what they can do for you. Make sure to pay attention to the details of their work so that you can tell them what you like or what you think is not suitable for your business.

3. Partner / value added: Will this company be your partner? Is it open to your idea? Will it be time for you to build a product that you will be proud of? If you pay, will they add value to your site? It is equally important to have chemistry with your web design team in chemistry with other professional relationships. Do not forget trust and patience, too!

4. Time: How much time does this project require? Knowing that when you sign a project with a web design and development company, the company will need to take the time to get relevant information with you to build a website that really reflects your business. You can choose to write your own content for your website, but if you want to hire a writer, check if the company offers this service.

5. Style: Some designers require a simple look, while other designers choose bright and bold. Some designers do these nice two. Talk about your business style and ask the company to show you what they think is right for your vision. Hope your vision is consistent with them!

6. Size: How big is the company – how big are their regular customers? Designing websites for budgeted small businesses is very different from designing websites for large enterprises. If the business does not understand your needs and how to fill in (one-on-one meetings, the ability to change content in the content management system, follow the help after the project is completed), you may need to consider a business that is more appropriate for your size s company.

7. The Packaging: The total packaging of the company can make all the necessary custom coding, so that your site in accordance with the way you want to run? Do they work with e-commerce platforms?

8. Aims: What is your website goal? Does this web design and development company help you develop a strategy to achieve these goals? You should know how the company plans to understand your business, what you want your business to be, and how you wish to arrive.

9. Timeline: Do you need this project? Is there a specific date you want to start? To ensure that the company can develop a reasonable timetable, or in accordance with the timetable you consider helping the project proceed smoothly. Do not forget to ask how the relationship between your company and its relationship will continue once the project is closed. Once the site is launched, will they continue to help, or once they live in the world, their work will be done.

10. Team: Who are your contacts in the company? If you are trying to solve what you need to provide, or just want to check, who can you contact You should meet face to face and see if any work on your site will be outsourced. It is important to note that the structure of your team and whether the company can work with the people you know and trust to build your business. Will they consider the idea or the board of directors? Will they talk to the designer who created your business card? If you need a company to play with other team members, then from the very beginning to discuss this issue.

Why Small Businesses Should Invest In Graphic Design

Generally, the start-ups and small businesses don’t give enough attention to the graphic design, as they think that it is costly and it will not help in generating revenue. But, the graphic design actually helps in making your business a success, let’s check out why graphic design is essential for the small businesses:

1. First impression matters more than you think: you must know that you have only one chance to catch the attention of your potential customers. Like, when a customer visits your site for the first time and finds that it is badly designed, then he/she will not take more than a second to move back and will never be coming back, even after you have made the improvements later on. Your customers actually judge your business based on the appearance of your site and if you have a high-quality design then your business will become more credible.

2. Your design can tell a story: your design should tell your customers what you do. Although, the customers might haven’t heard about your company, they should be able to relate with your services by looking at your design or logo. Like, the website of a digital marketing service will look different from the website of a law firm. The colour schemes that you choose should be attractive and soothing enough and must relate to the service and products that you do.

3. Branding helps in making a company memorable: a solid and appealing graphic design will proffer consistency in branding across every customer facing aspect. A graphic design which looks professional and uses appropriate colours and sets the right mood for the customers will be the first choice for the customers. When the customers get the desired information in just a single click and when everything is understandable on a site, then the customer feels that he is reading a brochure. This will help you in making your business recognizable and memorable by increasing the consistency and professionalism. It will be a win-win situation for you, as trust will increase.

4. Creativity can be a differentiator: There is only one thing, which is common in all types of business and that is they all have to face competition. But, you can make yourself different in the market by being a little creative. All you need to do is think different and implement that thought on your site, it can be the way you present your ‘About us’ page or ‘Services’. The visual communication plan of a company can serve multiple purposes and will make your business unique.

5. Good design converts: a website which is slick is a good thing and the slick website which can convert is the best thing. A website which has a smart design can persuade and entice the customers. A professional design has the capability to deliver measurable results, especially for a small business.

Valuable Tips On E-Commerce Jobs

Living in the era of the digital web as we do, every business is in search of services related to online companies. Mobile apps are now the rage and become entirely compulsory because smartphones are so very convenient to get your work done, whether it is business or administration, work or teaching, communications and social media. After a generation of paid software, plenty is coming free nowadays through Opensource Development! Search Engine Optimization is compulsory too for businesses to connect with clients in the online ocean of websites. Emerging Technologies like AI and AR have their due importance in the new order of the internet of the future. Microsoft Technologies and Website Designing and Development work together to create excellent websites that are functionally sound for generating revenue and growing businesses. Get the valuable tips on the best web designing services for all that and so much more!

A specialized approach to website designs

As the modern world gets more and more specialized online, the requirements for website designs are based on the particular industry. Consider some of the biggest business sectors like Healthcare and Hospitality. Their websites would create the ambiance of hospital and hotel facilities. The websites of the different healthcare and hospitality chains would have a little competition to design the most amazing internet sites. A single design would not suit the various industries and localization, and particular approaches need to be adopted in keeping with the industry requirements. Manufacturing, Real Estate, and Education similarly are other niches with their specific, differing needs. Whether websites should appear artistic like in Photography and Painting websites, or purely business as in Transport websites is in keeping with the nature of the content.

Software and technical factors matter more than ever nowadays

Web designing service includes trending website design. Putting together a simple website in the days of open source software is achieved within a few clicks! WordPress and many other companies offer free tools for you to experiment with. Thousands of businesses are built on the WordPress formula. Getting the basic structure of the website together is fine, but that will not serve business purposes that require much more built-in facilities. Linking to other websites and social media, the email facility, purchases and the cart installation, payments, and feedback, many services need to be included.

Maintenance of the website over the long term

Personal amateur websites form the first step in reaching out to social media and testing the online world. Such a site hardly requires any maintenance. You only keep adding more and more text and pictures and gauge the response, connect with other bloggers and keep spirits alive. Some advertisements from companies like Google may generate revenue if visitors click or buy the goods on sale.

E-commerce websites need the professional touch

As compared to personal blogging, an e-commerce site has many more roles to fulfill to be effective. It is quite a complicated set of requirements within the website if it must have any chance of success in the teeming competition that defines the online world. Staying ahead of the business competition would require not only an outstanding website but also careful analysis of marketing trends. Besides all the knowledge and research on a subject like sports goods, for instance, the website serves as a showcase for your products.

The showcase that displays your products online should be attractive enough though it should be easy to navigate. They often think that everybody nowadays including the children is internet literate, but that is far from the truth. Nor is everybody wealthy either. All kinds make up the world. The website should be aimed at the man on the street who knows a little bit about everything. If visitors feel comfortable, pleased and happy at the website content, they might buy and possibly return or recommend the company.

Which approaches work the best?

Let the website be aesthetically pretty like a dreamy landscape that promises the world, but it should be simple enough to navigate. Many visitors drop out when they cannot find their way around the website pages and cannot understand what to do next. Instructions about the booking and buying process, the payment, delivery and return policies should be stated. Product images and videos should make a mark and prompt purchases. Visitors should be convinced about the authenticity of goods and services because many monsters lurk in the deep internet ocean. The best web designing services understand the online complexities and would design websites appropriately.

What A Designer Really Does

There are some designers that follow instructions from the client and are just hands on the keyboard. That’s fine for some projects, especially if the client has a clear vision for the site, and can communicate it. Those are not the type of projects that designers enjoy, however.

We may be experts with the technical aspects of design and development, but what we really get paid for is our expertise in how websites should look and be built. We want to solve the client’s problem through user experience improvements, not be dictated to about a design.

When solving problems with your site, these are the questions we want to know:

  • Where are you looking to bring the business?
  • What kind of tone or personality do you want your business to have?
  • What are the specific features does the site need to improve your prospects’ experience?
  • Who are your ideal customers, and what are your competitors doing?
  • What are your traffic numbers and conversion rates?

The two most common problems with sites involve the last question, either a lack of traffic or a lack of conversion.
Improving traffic to your site may mean implementing a better hierarchy of elements on the page so it’s easier for search engines to parse the site, and improve your rankings. Other changes can be making the site easy to use with common-sense, data-driven design decisions.To improve conversion rates, standard best practices come into play like including call to actions in the header and above the fold, and simple, straight-forward language calling out the UVP. Also, hiding the menu or other avenues for visitors to leave a landing page will increase conversion rates.

Finally, adding CTAs to blog posts or text CTAs in the middle of a post will give readers more channels to get to your landing pages in the first place.

There’s other problems that websites can have, which do include the overall design not matching with the business, especially if there’s been a change in products or services. And your designer will also be able to give you recommendations on the platform you should use, if you’re looking to bring in a marketing automation tool like HubSpot or switch over from an older, static site.

When working with your designer on your new site, be sure to bring them up to speed with your business goals, and not just send them new logos and colors from your rebrand. Think of your designer as a conversion consultant who can also implement the technical side of the project.

Reasons Why Websites Need to Be Redesigned

There is something about the month of August. As a business owner, you were probably reviewing your website and wondering, “Has my business’s image, services or products changed? Should I update my current website on my own? Should I hire someone? Do I need a brand new website? What should I do?” Don’t be overwhelmed. In some cases, your business expands and at the very least your website’s products, services or contact information needs to be updated. You may have a new branding idea for your business but love your current website, This may be a good time to get in touch with a website designer for them to update the look, feel and graphics. Or you may need a complete overhaul and redesign, how do you determine the difference? Here are a few things to keep in mind if you are contemplating hiring a professional to update or redesign your website:

Technology changes
Browsers update almost every year or more, a new mobile device comes out, search engine algorithms change, Content Management System’s (CMS) update. All of these updates are behind the scenes and they do affect your website, may even break them. Some broken website’s are obvious, they just don’t look right or function properly, but more often than not – these broken website attributes stem from a regular technology update. The majority of these can be fixed by getting a professional assessment. Sometimes “simple” updates are not so simple and a complete redesign could be recommended to save money.

Taking too long to load?
Uploading large files such as high resolution images are the most common issue when you see a website loading really slowly. Load time has always been very important and shouldn’t take more than 6 seconds to see the full website. With some mobile carriers limited data use, loading time is precious. If your website is taking too long to load, have a professional optimize its content and images.

When was the last time you updated or redesigned your website?
A good indicator for an old website is the functionality, usability or simply the copyright year in the footer. Keeping up with website design trends and technology depends on your business. Overhauling a website is good if there is poor functionality present or if the coding language is no longer being supported. If you love your website and have had it for years, redesigning the look and feel may be your best option to stay up with the design trends.

Ultimately you have to make the decision to do a website redesign. If you are asking yourself if you need to redesign your website – you most likely need to do something. By hiring a professional to assess, make recommendations and execute the solution will help you make the right decision for your business.